Hello, I'm Ajit. I do User Research and UX Design.Check out my work
We usually start with clear business needs.
The lean product canvas helps articulate this in a concise testable manner.
During or just after that debrief, we start brainstorming the user needs and how the product aligns itself with the users fundamental needs.
This is usually a rough and dirty conversation with lots of scribbles, white boards, coffee and cookies.
Later we will go away and create a few personas like these. This always helps us center our conversations around each user group.
Then we state our hypotheses.
We frame all assumptions and hypothesis statements that can then be clearly defined and tested.
I love the lean experiment map to document our tests as we go through the build of the product.
Over time it builds into this traceable document detailing the process and steps we went through to get to where we are. A really helpful document for new members joining the team and for other stakeholders involved in the project.
Some content heavy projects need detailed content audits, especially sites where content has been progressively added over time. I’ve usually done these on projects where a new IA is being considered and tested.
Sitemaps visually describe the new IA and help us see the different aspects of the website and where we need to prioritise our efforts.
Early user journey scribbles.
As an agile team, a lot of our time is spent around a whiteboard detailing user flows, tweaking, reconsidering, and modifying.
A lot of these conversations result in hypotheses that we go out and test with representative users.
Next we nail the details, get it checked and agreed.
In the last few projects I’ve been involved on, a large chunk of website visitors are on mobile devices.
We’ve now been following mobile first responsive design for around 4 years on almost all the projects I’ve been a part of.
More time spent around the whiteboard.
Depending on what we’re discussing, the people involved in these conversations are product managers, designers, researchers, business stakeholders, developers, BA’s or QA’s.
Great thing about working in agile teams is the ability to get quick constructive feedback from the team.
Here’s some examples of low fidelity mobile interaction designs I’ve worked on.
Some projects need detailed wireframes.
External development teams usually require extremely detailed specifications. I’ve done these in a bunch of projects, but its not very agile and get extremely bloated very quick. Not a fan.
Some of the remote testing tools available these days are truly amazing and give us real quick feedback.
I’ve found it really useful when we’ve got a user base we can invite back to participate.
But even without a willing participant base we get quick feedback, albeit not from representative users. So we decide how much weight to give that feedback on a case by case basis.
And interview users.
Guerilla testing and Lab based testing results in a lot of qualitative observations.
Immediately after these sessions we get the team together to do an affinity sorting session.
The findings here will find their way back into hypothesis statements and the lean experiment map and we will go through another build-measure-learn loop.
And then we iterate.
I hope that gave you a good idea of the process I tend to follow.
Civil Service Resourcing
A recruitment platform for the UK government. I was responsible for user research and UX design on 3 projects for niche user segments.
An online triaging platform for the National Health Service. I was responsible for the user research, digital strategy and UX design.
A responsive recipe website that recommended Cadburys products to use in popular desserts. I was responsible for user research and UX design.
A local restaurant microsite template and a restaurant finder app. I was responsible for UX design.
A fashion startup community and training platform. I was responsible for user research and product design.
An online training file for students and employers to log and monitor progress through the 3 – 5 years of study and work experience. I was responsible for user research and UX design.
Money Advice Service
An IA project, a calculator redesign, a navigation design, a complete website redesign. I was responsible for user research and UX design on multiple projects in the 18 months I was at The Money Advice Service.
A Facebook promotion for Vodafone music that created an 'album of your life' based on the user's date of birth. I was responsible for the UX design.
A Facebook promotion targeting existing fans to participate in a new product launch. I was responsible for detailing the user journeys for all user groups and work with the developers to implement it.
An iPad training app so medical reps had the right information just in time for their meetings. I was responsible for the user research and UX design.
An online CRM hub and loyalty program for Simple customers. I was responsible for the UX design.
An ecommerce website revamp for this popular leisure and car products retailer. I was responsible for user research and UX design.